Attracting visitors to a new website can be a tough nut to crack, especially for new businesses. Increasing your visitors is not an easy process; it can be difficult and time-consuming. Many business owners are disappointed when the buzz that surrounds their brand is not matched by their online audience.
Fortunately, there are a number of methods that business owners can employ to generate more website traffic. Each method has its own set of advantages and disadvantages such as viability, cost-effectiveness, and so on. For instance, search engine optimization (SEO) is a great way to organically and steadily generate web traffic, but it can take months before your business may see any results.
Unlike SEO, Pay-per-click advertising (PPC) is one of the fastest and most effective methods to generate more website traffic. Advertising with Google AdWords or Bing Ads enables your business to instantly get your ads in front of potential customers and drive those customers to engaging pages on your website. By utilizing specific keywords, your business can target exactly where you want your ads to show up.
Beyond generating more website traffic, PPC can also help your business in numerous other ways as well. Below are three ways PPC can grow your business:
- Stake your claim
If your business is looking to impress in a new industry, PPC is an instant way to stand beside your competitors. If executed properly, targeted keywords will match the same keywords of your competition. This in turn will stake your business’s claim in a new marketplace by having your ads right beside your competitors’.
- Build your brand
Having your ads right beside your competitors is also a fantastic way to increase your brand recognition. PPC ads have a resounding effect with your audience just by being present in their search results. Even if somebody doesn’t click on your ad the first time, they can eventually return to click, go to your site, and become a new customer.
- Refine your message
PPC can also help your business discover what resonates with your audience. Being able to test multiple campaigns at the same time allows businesses to see which messages and calls to action attract visitors and which don’t. Tracking your campaigns will help your business refine what kind of language should be replicated on your website, social media, email marketing, physical print, radio ads, or any other marketing technique you employ.
In conclusion, PPC is not only an effective method of generating more website traffic, it’s also an invaluable tool for growing your business. The three reasons outlined above show how your business can reach new heights by utilizing precise, targeted ads. Businesses that create efficient campaigns with targeting keywords, tailored ad copy, and engaging onsite experiences generally see direct correlations between their PPC and their revenue. When done right, PPC can be a huge boost for businesses looking to grow. Contact Business Website Builders today to learn how we can help your business get started.